Home · Why Cloakwell

Privacy isn’t the brake.
It’s the engine.

Cloakwell Data Guard was founded on a simple observation: the companies most afraid of privacy regulation are the ones with the most to gain from consent done right. We build the infrastructure that turns compliance into data you can actually use.

Our story

From banner vendor
to data partner.

We started in 2019 with a single consent banner and an obsession with opt-in rates. Six years later, Cloakwell Data Guard is a full privacy platform — consent, preferences, scanning, server-side infrastructure and request automation — trusted by more than 1,500 organizations worldwide.

What never changed: we measure ourselves on our clients’ data performance, not just their audit results. Compliance is the floor. Growth is the goal.

2019founded in Paris & Berlin

1,500+clients worldwide

180privacy engineers & experts

Spacious modern Cloakwell open-plan office with employees working at desks

How we work, every day.

Consent first, always

No dark patterns, no inflated opt-in claims. We win when your visitors genuinely choose you — because that data performs.

Proof over promises

Every feature ships with the evidence trail regulators ask for. If it can’t be audited, it doesn’t ship.

Marketers are users too

Privacy tools should be as usable as the ad platforms they feed. Design, speed and clarity are product requirements.

Cloakwell team collaborating around laptops and documents
Cloakwell privacy experts in a meeting room workshop

AI readiness

AI done right
starts with privacy

AI models are only as trustworthy as the data behind them. Cloakwell gives your data science team clean, consented, purpose-limited datasets — with lineage from first click to training row. Clear purpose, lawful basis and a full audit trail from the start.

Talk to our experts

Come own your privacy with us.

See the platform in action or start with a free scan of your own site.