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PMP · Preference Management Platform
Stop guessing what customers want.
Just ask — with consent.
Ask users what they want on the web, in apps, by email and in store, then send those answers to your CRM, CDP and ad platforms as they change.
+20% higher match rates on Google and Meta
4 channels: web, mobile, email, in-store
1st-party data your ad platforms can actually use
Third-party data is fading.
Declared data is forever.
When customers tell you their interests, channels and frequency preferences themselves, you don’t need to infer anything. Cloakwell preference centers turn those declarations into consented profiles that flow straight into your stack.
- Embeddable widgets and hosted centers matched to your brand
- Native connectors for major CRMs, CDPs and ad platforms
- Every preference versioned with its consent proof
From declaration to activation.
Flexible centers
Topics, channels, frequency and purpose-level choices in any language.
Progressive profiling
Ask a little more at each visit instead of one intimidating form.
Stack connectors
Sync profiles to your CRM, CDP, email and ad platforms in real time.
Match-rate analytics
See how consented data lifts match rates and audience quality.
Four steps to data customers gave you.
1
Design
Compose topics and purposes with drag-and-drop building blocks.
2
Embed
Drop widgets into checkout, account pages, apps or receipts.
3
Collect
Every choice is stored with timestamp, purpose and proof.
4
Activate
Push consented segments to the platforms where spend happens.
+20%higher match rates on Google and Meta
3×richer audience segments from declared data
0unsubscribe surprises — frequency is the customer’s call
“Our match rates jumped the month we switched acquisition to consented first-party data. Marketing finally trusts the segments.”
Preference questions, answered.
What’s the difference from a consent banner?
A banner captures yes/no per purpose. A preference center captures the relationship: topics, channels, frequency and identity — the declared data that powers personalization long after the first visit.
Where can we collect preferences?
Anywhere: embedded widgets on your site, hosted centers linked from emails, in-app screens via SDK, even QR codes at checkout or in-store receipts.
Does it integrate with our CRM and CDP?
Yes — native connectors sync profiles and consent proofs in real time, and webhooks cover anything custom. Your stack always reflects the latest customer choice.
How do preferences stay compliant?
Every preference change is versioned with timestamp, purpose, channel and proof, tied to the visitor’s consent profile — ready for DSARs and audits.
Will customers actually fill this in?
With progressive profiling you ask one or two questions at a time, in exchange for visibly better relevance. Clients typically see steady profile enrichment within the first quarter.
Build the preference center your customers deserve.
See your data model turned into a live center in a personalized walkthrough.