Home · Products · Server-Side Relay
Server-Side Relay · First-Party Data Infrastructure
Losing 40% of your data?
Relay it back.
Cloakwell Relay sets up a first-party data pipeline that keeps ad revenue safe from blockers and browser limits, with verified consent on every event.
+22% ROAS improvement after relay setup
86% request success rate, measured live
100% consent-verified transmissions
Browsers block. Adblockers bite.
Your revenue shouldn’t suffer.
Client-side tags die in transit: blocked, throttled or stripped of identifiers. Relay moves measurement server-side under your own first-party domain, so consented data reaches your platforms intact — and nothing unconsented ever leaves.
- First-party endpoints that survive blockers and ITP limits
- Consent enforcement before any vendor receives data
- Live delivery monitoring with per-vendor success rates
Infrastructure that pays for itself.
First-party endpoints
Collect on your own subdomain so measurement survives blockers.
Consent gating
Each event is checked against live consent before forwarding.
Tag migration
Move existing client tags server-side without rewriting everything.
Delivery analytics
Watch request volumes and success rates per vendor in real time.
Up and relaying in four moves.
1
Connect
Point a subdomain at Relay and link your Cloakwell consent setup.
2
Migrate
Import client-side tags; we convert them to server-side handlers.
3
Verify
Shadow mode compares old vs. new delivery before you switch.
4
Recover
Go live and watch recovered events flow into your platforms.
+22%ROAS improvement after relay setup
+12%traffic recovered from blocked measurement
1241requests relayed per minute on a typical store
“Relay recovered traffic we’d written off as adblock loss. Our acquisition reporting finally matches reality — with consent verified on every hit.”
Relay questions, answered.
Is server-side tagging still compliant?
More so than client-side — when consent-gated. Relay checks every event against the visitor’s live consent profile before forwarding anything, and logs the proof with the transmission.
Do we need to rewrite our tags?
No. Import your existing container; Relay converts standard tags to server-side handlers and flags the few that need manual mapping.
What about page speed?
Sites typically get faster: heavy third-party scripts leave the browser, leaving one lightweight collector. Core Web Vitals usually improve after migration.
Which platforms are supported?
All major ad and analytics platforms with server-side APIs — Google, Meta, TikTok, Pinterest, Snapchat and custom webhooks for the rest.
Can we try it without risk?
Yes. Shadow mode runs Relay alongside your current setup so you can compare delivery and match rates before switching a single live tag.
Stop donating 40% of your data to blockers.
Get a recovery estimate for your own traffic in a technical walkthrough.