Companies that stopped
fearing privacy.

Driftline Mobility

+12%

consent rate increase in six months

A car-rental giant unifies consent across 14 markets

CHALLENGE

Fourteen country sites, three legacy banner tools, and a legal team drowning in vendor spreadsheets before every audit. Opt-in rates varied wildly and nobody trusted the numbers.

APPROACH

One Cloakwell configuration with geotargeted rules per market, migrated consents for returning visitors, and A/B-tested layouts tuned per country. Scanning keeps vendor disclosures honest automatically.

RESULT

Consent rates up 12% on average, audit prep down from three weeks to two days — and marketing finally plans against numbers it believes.

“Cloakwell is the one I point colleagues to — in this market it stands out.” — Daniel Reyes, Lead Tracking at Driftline Mobility

Fjordline

+10%

consent rate increase across screens

A telecom centralizes consent by screen

CHALLENGE

Mobile apps, set-top boxes and web each ran their own consent logic. A “no” on TV didn’t propagate anywhere, and support tickets about privacy piled up.

APPROACH

Cloakwell’s cross-channel profiles sync one consent identity per customer across mobile, TV and app — with a preference center that finally gave support a single answer.

RESULT

Consent rates up 10%, privacy-related support tickets down by a third, and campaign audiences that match across every screen.

“Cloakwell lets us manage consent for every screen in one place.” — Marta Lindqvist, Web Analytics Project Manager

Atelier Verre

+12%

traffic recovered with server-side relay

A fashion house recovers its lost audiences

CHALLENGE

Nearly half of campaign events never reached ad platforms — blocked client-side, invisible in reporting, and poisoning lookalike audiences.

APPROACH

Server-Side Relay moved measurement to first-party endpoints with consent gating on every event, run in shadow mode first to prove the recovery before switching over.

RESULT

Twelve percent of traffic recovered, ROAS up 22%, and a setup the team describes as “simple and fast” with support “there when needed.”

“Our core tracking metrics have clearly improved. I recommend it without hesitation.” — Camille Aubert, Analytics & CRO Team Lead